My current thought processes are around Facebook being a resource which should be embraced and used within our Youth Engagement Programmes. It is inevitable that a great deal of debate will arise about allowing the use of Facebook in the workplace, however by using Facebook to engage with the young people from each programme we are able to form stronger relationships with the community and tackle issues via a medium that the young people of today are accustomed to.
I am proposing that a Facebook ‘Public Profile’ should be created to represent Merseyside Fire and Rescue Youth Engagement. This is not the same as a private personal profile which is gives an individual’s details to the extent that they choose. A ‘Public Profile’ is similar to a home page on a website. It states who the page is about; an organisation, a food product, a rock band, and any further information that they wish to display; contact details, aims and achievements, their service. Wikipedia explains a Public Profile as;
Individuals or companies can create “Public Profiles” (Formerly known as “Pages”) which allows users to “become a fan” of the individual, product, service, or concept. Public Profiles look and behave much like a user’s personal private profile, with some significant differences. Public Profiles are integrated with Facebook’s advertising system, allowing Public Profile owners to easily advertise to Facebook’s users. Owners can send updates to their fans, which shows up on their home page. They also have access to insights and analytics of their fan base
By having a public profile rather than a standard Facebook individual profile, it allows the creators, moderators and staff to remain private if they want. Those who become a ‘fan’ of the page or follow it will only be able to see the names of those who contribute to the page; they will not have access to their profiles.
This public profile will act the central hub for Youth Engagement. Anybody can view this page, it will give information on the various programmes that MFRS run and how to get more information, apply and who to contact. For past and current students, we shall create Facebook groups. A group will be created for each programme that is run i.e. Prince’s Trust, EARLY, Beacon. Within these groups subsections can be made for each team i.e. Huyton, Old Swan and Derby Road. The groups will be private and only those invited to join will have access. By having specific groups for each programme young people can become a member of the group and have access to the photos / videos that are taken throughout the course. Important information, reminders and issues can be mailed out to all of the group members. Furthermore, discussion can be created within the group. Past students can continue using the group so that communication can be continued for further guidance, track progress and create accurate statistics. It would also create the opportunity for carers / parents to see young person’s progress and activities they have completed and the option to contact staff.
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