Archive for the 'Social Media' Category

Street Based Teams

Published on 10 March 2010 in Emerging Technology, Facebook, Merseyside Fire & Rescue Service, Social Media and Youth Engagement. 0 Comments

MF&RS run a Street Based Team Project. This team engages with Young People in Liverpool signposting them to support/advisory and diversionary activities available within the community. They are looking for new ways to engage and inform the young people about the activities that are put in place, for example diversionary events around and on Bonfire Night. Having another form of engagement will allow the workers to continue supporting the Young People they meet after they have left the area and allows the Young People to contact the workers. This may be particularly useful if a Young Person does not feel comfortable asking the workers about an activity they are interested in, in front of their peers.

After meeting with the Project Coordinator we discussed using social media to connect with the Young People before, during and after the Street Based Team has been in the various areas. After hearing about the Police Officers using Twitter to keep their communities up to date with where they are patrolling and any important happenings or events, the team are keen to do something simular, inspired by the success of the Police. Using an instant feed such as Twitter or Facebook (or both!) will allow the workers to update the communities they are in about where they are, what they are doing and details of any activities or events or any safety messages or warnings.

Other ideas that we discussed included Bluetooth marketing. This is when a device pushes out Bluetooth messages to any mobile phone which has their Bluetooth enabled. The message can be text, images, video or audio. This has become a popular method of advertising on the high street, one example includes the public receiving a Bluetooth message when they walked near Pizza Hut, and the message would then enable them to receive a discount or an offer. Devices are also being used in combination with billboard advertising. With regards to the Street Based Teams, we discussed using these transmitters to send out messages to Young People when out on patrol to give out safety messages or details on where the team is or where an event is. They could be used during events as part of a game or offer incentives to help engagement with the Young People. There are endless scenarios where a transmitter could be used to push out messages containing various content to the public.

Schools Parliament Consultation (1/2)

Published on 5 March 2010 in E-Safety, Emerging Technology, Merseyside Fire & Rescue Service, Social Media and Youth Engagement. 0 Comments

Yesterday I attended the first of two consultation events with the Schools Parliament. 120 Children and Young People from Primary Schools around Liverpool came to the Town Hall to consult with myself and other organisations about health and safety.

Other delegates were from Liverpool Primary Care Trust, talking about obesity, Liverpool Safeguarding Board, talking mainly about bullying, and LifeStyles, talking about the free sports and activities for children around Liverpool. I focused my session on how MFRS can engage with young people through technology. This included giving out Fire Safety messages, allowing direct contact between us and them for queries and questions, giving out news and updates and informing CYP about the Fire and Rescue Service.

Only having 10-15 minutes I decided that the best strategy would be to ask the group a series of questions, some that everyone answers so I could get a percentage and some more specific where I would ask a selection of children their answers. I found that this worked well and despite the large group and small time frame I gained some valuable information that will help to develop our online resources and develop future initiatives.

Some of answers that stood involved all of the children having access to the internet in their houses and a shocking 83% had access in their bedrooms via various sources ranging from their televisions to wireless laptops. Even more surprisingly every single person put their hand-up when asked if they had Facebook; the maximum age these children could have been in 11 and the minimum age for Facebook is 13.

All the participants enjoy using the internet and especially playing games on the internet where they can chat to other people, when asked about which games they play popular responses were ‘Club Penguin’, ‘Habbo Hotel’ and even ‘Call of Duty’ – a war game which is rated an 18.

When asked about E-Safety a small number of the young people said they had learnt about E-Safety in school, I found this extremely surprising considering it was Safer Internet Day last month. When I enquired what they had learnt, only a couple raised their hands and were unsure about exact details.

Furthermore, in one of the other talks, one child even suggested that there should be a ‘Panic Button’ for children so that they can alert someone when they feel scared, bullied or unsure, they also suggested that there should be a way for parents to restrict what websites they have access to. One of the suggestions for a resource was a site where they could learn about E-Safety. All of these things exist and have been highly publicised by CEOP. I found it surprising that the children weren’t even aware of these resources and therefore parents were also not aware.

Their lack of knowledge about E-Safety and the resources that are already available for them together with their expansive experience on the internet; using social networking and games that open them up to the world from their bedrooms really opened my eyes to the work that still needs to be done on E-Safety.

Using these results and the information that I get from the consultation with secondary schools next week I plan to put an action plan in place to educate parents, carers, teacher and children and young people about safeguarding on the internet and the importance in doing so.

MF&RS on Facebook

Published on 19 January 2010 in Facebook, Merseyside Fire & Rescue Service, Social Media and Youth Engagement. 0 Comments

Following the meeting with Steve Haw from Formby, I met with the Publicity Officer, Communications Officer, New Media Manager and ICT Infrastructure Manager about using Facebook within MF&RS.

Straight away we were informed that allowing every station access to Facebook regularly would not be possible at this time, this is due to the large amount of bandwidth Facebook takes up due to the media content (videos / photos / applications, etc), this may have a detrimental effect on other core functions that requires bandwidth. This however is subject to change in the future, opening up new opportunities.

For the time being, we discussed opening up a Facebook Page for Merseyside Fire and Rescue Service. The page would inform the public about news and events, as well as issue safety advice and useful contact details. It would also enable the public to ask the questions directly and receive a personal response.

Before setting up the group, a Social Media Policy must be in place to safeguard and inform staff on the correct procedures.

Social Media Stations

Published on 13 January 2010 in Facebook, Merseyside Fire & Rescue Service and Social Media. 0 Comments

Yesterday I went to visit Formby Community Fire Station where I was met by Steve Haw and his team.

Like a lot of people Steve has noticed how Facebook has evolved and become extremely popular, not just for personal use, but also professional. He wants to get on board and take advantage of Facebook whilst it is free and so popular.

Together with the Fire Fighters on duty we had a discussion about how Facebook could be utilised to MF&RS advantage. We agreed that each station should have its own Facebook public page. This would allow members of the public with Facebook profiles to ‘become a fan’ of their local station. On the page the Fire Fighters would keep the public updated with news, events, what is going on in the area, promotion for community events such as car washes, along with a number of others things.

The information that can be put onto the page is endless from competitions to contact details for a range of service. The opportunities that could be created from utilising this service are numerous, such as allowing the community to ask location specific questions to the Fire Service and allowing each station to provide its own response. Not only this but it would allow the station to communicate with other local businesses improving relationships and service for the public.

I could conduct research on whether this would work or not for the next year, however the only real way we can find out is to ‘just do it!!’

As Steve rightly stated, this is the time to do it while Facebook is so popular and free!

Happy New Year!

Published on 4 January 2010 in E-Safety and Social Media. 0 Comments

2010 has arrived and with it a large amount of children and young people are online!

Christmas brought presents and this year among the most popular presents were net-books, laptops, games consoles and mobile phone; all giving their owner access the world wide web.

Children as young as 5 have been given netbooks from Father Christas, allowing them to borwse the web anywhere they want at any time they want; in their bedrooms, at their friends house, in the shopping centre… the list goes on.

Although I believe that it is excellent that young people are becoming familiar and confident using technology to enhance their lives, I am worried about the lack of knowledge parents have surrounding e-safety and just how accessible the Internet is.

As we approach Safer Internet Day in Febuary I aim to find out what parents know, what they want to know and what they should know. Breaking down the knowledge barriers between adults and young people will help both sides understand why the other is so interested in what they are doing and increase safety starting from a young age.

3/4 children admit secretly visiting social networking sites without their parents knowledge

Published on 18 December 2009 in E-Safety, Facebook, In the News and Social Media. 0 Comments

According to research by Professor Tanya Byron, clinical psychologist and television presenter, three quarters of children are visiting social networking sites in secret without their parents knowledge. In fact her research shows that a massive 90% of parents believed they had banned their children from sites such as Facebook and Bebo, but unbeknown to them, their children were still using the sites. A similar percentage allowed their children to use social networking unsupervised.

Click here to read the full article from the Telegraph.

This research highlights the key issues surrounding social networking. The answer is not to ban children from using these sites, but in fact to embrace it and bridge the gap between your knowledge and theirs.

Set up the computer in a family room where you can always see what is on the screen.
Sit down with your children and set up social networking sites properly – using all the security features.
Familiarise yourself with it so you know exactly what is on there and how to change it.
Talk about it with your children so that they do not feel embarrassed or scared when they have a question or need advice.

Following simple steps like this will bridge the gap and stop children from sneaking onto sites such as Facebook and Bebo, and using them unsafely, putting themselves in danger.

Project Plan

Published on 14 December 2009 in E-Safety, Emerging Technology, Facebook, Merseyside Fire & Rescue Service, Projects, Social Media, Topics and Youth Engagement. 0 Comments

Video Diary / Podcast

Programme – Huyton Prince’s Trust

Team – Richie Evered, Jade Cotter

Giving students the facility to create video diaries / enhanced podcasts:

Track progress throughout the 12 week course
Provide evidence of activity for log book
Creating an online ‘e-portfolio’
Ability to evidence work placement activity
For use in the final presentation evening
Reflective log

Continue reading ‘Project Plan’

Positive news about technology!

Published on 3 December 2009 in Emerging Technology, Facebook, Social Media, Topics and Youth Engagement. 0 Comments

The BBC must have seen my post yesterday about Facebook receiving bad press… Today there is an article about how technology such as social media, blogs and text messaging is giving young people improved writing skills.

Johnathan Douglas from the National Literary Trust said “Engagement with online technology drives their enthusiasm for writing short stories, letters, song lyrics or diaries.” (BBC)

By building up young peoples confidence using social networking, blogging and video diaries, it will then enable the young people to approach potential employers and trainers whether it be by phone call, letter, email or in person. Every-time a person writes a comment on somebodies Facebook wall, sends them an email or even a text, they are practising their communication and writing skills with out even knowing it.

Facebook in the news

Published on 2 December 2009 in E-Safety, Facebook, Social Media and Topics. 1 Comment

Yet again Facebook has received bad press because of the lack of knowledge users have. Today on BBC there is a story about doctors being warned about not responding to ‘flirtatious approaches’ on social networking sites. This has come about after a number of patients have found the doctors that have treated them in surgeries or hospitals on sites such as Facebook and have been able to get information on their interests, and then proposition them. This is all down to the user not knowing how accessible their information is and how to adjust privacy settings so that their details are private from the general public.

This highlights the need for e-safety to circulate around as many people as possible so there is a better awareness of such issues, not just young people but adults too. Facebook can then be used as the excellent resource it is. The bad press, such as this, gives social networking a bad name, especially for those who have never used it and will continue to be put off. It is not often that good news or success stories, such as Wiggly Wigglers (see below) in the press showing the potential that social networking holds.

Those who have a bad view of sites such as Facebook, are generally those who have never used it and are not aware of what it has to offer. By increasing the awareness of e-safety and educating more users on how to keep their profile private, hopefully there will less ‘horror’ stories and more ‘success’ stories.

Wiggly Wigglers: A Success Story

Published on 2 December 2009 in Emerging Technology, Facebook, Information Management, Knowledge Management, Reference, Social Inclusion, Social Media, Topics and Youth Engagement. 0 Comments

Wiggly Wigglers is a company that cropped up more than once at the Digital Britain briefing. Heather Gorringe founded the sustainable gardening business in 1990. Based on a farm in rural Herefordshire, she started selling worms for compost bins and now has a turnover of £2.5m offering everything from goats’ hair socks to plants and bird food.

Using online technology, Heather made her business a success. Being based on a farm, she had no passing trade therefore relied on the internet. She states ‘To us, there’s no difference between DM, email, web, blogs, podcasts, videos and Facebook – they all bring us feedback and sales’.

Another key move in her path to success was letting customers being a part of the idea generation process. They built their catalogue within a private wiki web page where customers request what they want, for example one customer requested a push lawnmower which Heather had not thought of, but it ended up being an excellent addition to the range. Having communication and engagement with the customers allowed the business to grow, using simple online social networking. Keeping up interest with blogs and podcasts, Wiggly Wigglers is still growing.

The speakers at the briefing used this success story to highlight how big a part broadband played in this story, and without it rural areas, small business such as farms, are getting left behind and being put at a disadvantage.

Along with this I see this story as an excellent example of what can be achieved using social media. The use of blogs, podcasts and social networking on Facebook and Twitter creates interest, engagement and communities. By combining the use of all these resources one person can tell a message to a million people, the opportunities are endless and there isn’t a better time to get on board than now!

Website – http://www.wigglywigglers.co.uk/

Blog – http://wigglywigglers.blogspot.com/

Podcast – http://www.wigglywigglers.co.uk/podcasts/

Twitter – http://twitter.com/wiggled