Yesterday I went to visit Formby Community Fire Station where I was met by Steve Haw and his team.
Like a lot of people Steve has noticed how Facebook has evolved and become extremely popular, not just for personal use, but also professional. He wants to get on board and take advantage of Facebook whilst it is free and so popular.
Together with the Fire Fighters on duty we had a discussion about how Facebook could be utilised to MF&RS advantage. We agreed that each station should have its own Facebook public page. This would allow members of the public with Facebook profiles to ‘become a fan’ of their local station. On the page the Fire Fighters would keep the public updated with news, events, what is going on in the area, promotion for community events such as car washes, along with a number of others things.
The information that can be put onto the page is endless from competitions to contact details for a range of service. The opportunities that could be created from utilising this service are numerous, such as allowing the community to ask location specific questions to the Fire Service and allowing each station to provide its own response. Not only this but it would allow the station to communicate with other local businesses improving relationships and service for the public.
I could conduct research on whether this would work or not for the next year, however the only real way we can find out is to ‘just do it!!’
As Steve rightly stated, this is the time to do it while Facebook is so popular and free!
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