“What’s the harm in putting up a smoke alarm, like a lucky charm watching over pops and moms” raps ‘Controversy’ - aka Stephen-remell Coleman who’s a firefighter on the red watch at London’s Wimbledon Fire Station.

“Got Mine Got Yours” is a rap about how smoke alarms save lives and it’s getting quite an audience thanks to a write up on the BBC website, and perhaps more importantly as the rap video is reaching people on YouTube, the video sharing website.

According to the BBC site: “He says he wants to target low income and ethnic communities, and that hip hop allows “free expression of ideas, views and opinions”".

This is a fabulous example of using social media (youtube.com) to reach audiences that might not otherwise come into contact with a Fire Service; it’s also an incredible well produced ‘music video’. In the five days since it appeared on YouTube, over 2000 people have seen it. Of course, it’s also a great rap!

To view it on YouTube, click here.