Another BBC article recently highlights ‘user promiscuity’ in social sites.

“MySpace is running out of breath, while Bebo and Facebook are fast catching up. That’s the message from the latest figures on social networking in Britain. MySpace has long been the leading site for young networkers who want to run their social lives online. But research firm Nielsen/NetRatings says May saw a drop in UK traffic to MySpace, while Bebo and Facebook continued to attract new users. “

Facebook it seems is more compelling for its community who spend longer, and ‘do more’ on the site. As more and more projects, organisations and brands aim to connect with the social software generation, it will be important to keep up with the social software fashion trends; who’s doing what online and where?